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5 PRE-CONDITIONS OF SUCCESS IN WOMEN EMPLOYMENT PROJECTS

From half of Turkey’s population (a very talented half as well), up to only 30% of people (though this % is optimistic and accessed through family workers) are participating in the labor force. This is one of the obstacles on the way to the overall development of the country. For many years (18+), as a woman in business life; I can write my name on the list of people who has these feelings and thoughts. Beyond that, I also have…

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ASO Women

How Can We Say “No” To The Shame Economy?

Monica Lewinsky. About 17 years ago, she was perhaps the most familiar figure in the world public opinion. At the age of 22, Monica’s, an intern at the White House, relationship with the US president began to be talked about all over the world. This young girl’s greatest misfortune was not only the relationship with the US President, but also its publicization when the digital revolution that swept the whole world at a time and the internet had entered into…

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ASO Leadership ASO Women

Female CEOs are Role Models for Other Women in Business

In an article published a few weeks ago at the Fast Company, it is stated that although a small number of female executives targeted to be female CEOs, it was reported that there is an important source of motivation for female leaders in the present. It is a fact that Gender Equality has a positive impact on business processes both economically and culturally. According to a research conducted by Catalyst, presence of female senior executives in executive management results in…

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ASO Women ASO's Diary

“Equality in Wages” Forum

“The future of companies in Europe will be determined by their ability to manage their organization’s capabilities.” Viviane Reding, Vice President of the European Commission and the Court of Justice, I was in Brussels last month to attend the ‘Equality Pay Off’ meeting organized by the European Commission. More than 150 business professionals, public and NGO managers came together via this forum. Apparently, the employment of qualified women in companies is increasing. On the other hand, statistics show that there…

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ASO Women ASO's Diary

Men’s Support to Create A Culture of Diversity

Anatomy of Change; 5 Golden Rules to Get Men’s Support while Creating Diversity Culture Last month at the PWN Advisory Board, we fiercely debated how we can win men’s support for raising awareness of women’s presence in business. Finally, important and beautiful suggestions came out. I will share 5 gold rules with you in this article. We are currently working in environments where masculine cultures dominate our institutions. Even we’re unaware, we admire the definitions used in the business world.…

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ASO Women ASO's Diary

Women Define the Rules of the Game in the Marketing World

Increasing roles of women in business life also affect the world of consumption and marketing. Hurdles and consumption decisions also play an active role. According to the latest US consumer survey, women are directly affecting 85% of consumption decisions. It is a surprising fact that among products traditionally designed for men’s preference; 50% of the purchasing decisions of these products such as cars, home improvement vehicles and consumer electronics are also affected by women. Despite such striking numerical facts, it…

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ASO Women ASO's Diary

Women Employment Pioneer National Improvement?

While we are commemorating the 75th anniversary of Atatürk’s death, it appears that we haven’t reached the rate of women’s representation in Turkey’s economic and political life as in the ‘30s, still. Last week the 7th edition of the Global Economic Forum’s Global Gender report was published. In the report, Turkey’s female labor force participation rate placed 127th among 136 countries, and located 103th in female political representation. Female Employment Participation ranking of Turkey comes after United Arab Emirates, Bangladesh,…

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ASO Leadership ASO Women Diversity, Inclusion and Talent Management Guest Writers

More Women In Board of Directors

Müge Yalçın – MY Executive Founding Partner As you know, the top management body of a company is the board of directors. Its missions are directing the company, determining a vision, forming strategies and supervising the performance. With its shareholders, it acts as a bridge between them and the top management. A good structure of the management board, identifying and choosing the right candidates for it and supports from independent members are the key points in managing a company well.…

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ASO Women ASO's Diary

Feminine Energy on Sezen Aksu’s 40th Year Concert

I usually go to Sezen Aksu concerts to sing. To be a part of a choir, to share… To sing a song outloud, to release my energy… Listening to the concert, watching the performance is not the purpose… The sound performance of Sezen Aksu is at the background for a long time… Are you upset? Do you want to be on the loose a little bit?.. A Sezen concert goes well. Love, betrayal, sexuality, passion, death, loss, pain, Friendship, compassion,…

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ASO Review ASO Women

A Selection Of Books From Contemporary Iranian Female Authors

Four books from four female authors have been selected to promote Iranian literature and its female authors on the eyes of the readers. Our writing series which explains the role of female authors in Iranian literature is divided into two parts. The first part deals with women writers in Iran, while the second part hosts women authors and their works who are in exile. From the books we have just presented, Zoya Pirzad’s “I Let the lights go out” novel…

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