Monthly Archives

January 2018

ASO Review ASO's Diary Promoted

Stories of Leaves from the Lord of The Leaves – Master Onnik

This is a tiny shop in the Grand Bazaar’s Inner Bedesten. It is not possible to notice the treasure inside from the outside. We learn that it is part of the Byzantine barn. We pass through the inner corridor while passing through a tiny place. The tiny narrow corridor is filled with newspaper clippings promoting the miraculous art of the master Onnik. There is a small antique table right in front of him. If you look under the table glass,…

Continue Reading

Guest Writers

WHISPERS BEHIND THE WALL -2

I had written how Iranian women were struggling to reach out people behind the wall in the previous part of the Article. Infact, ,it is which side of the wall so as not important ,as long as the walls is in place, whether they are inside or outer side of the wall , the walls of the shade will be on their literary works. In this part of the article, I will give ear to the voice of Iranian women…

Continue Reading

ASO Leadership ASO Women

5 PRE-CONDITIONS OF SUCCESS IN WOMEN EMPLOYMENT PROJECTS

From half of Turkey’s population (a very talented half as well), up to only 30% of people (though this % is optimistic and accessed through family workers) are participating in the labor force. This is one of the obstacles on the way to the overall development of the country. For many years (18+), as a woman in business life; I can write my name on the list of people who has these feelings and thoughts. Beyond that, I also have…

Continue Reading

ASO Women

How Can We Say “No” To The Shame Economy?

Monica Lewinsky. About 17 years ago, she was perhaps the most familiar figure in the world public opinion. At the age of 22, Monica’s, an intern at the White House, relationship with the US president began to be talked about all over the world. This young girl’s greatest misfortune was not only the relationship with the US President, but also its publicization when the digital revolution that swept the whole world at a time and the internet had entered into…

Continue Reading

ASO Leadership ASO's Diary

7 Strategies to Help You Find A Mentor in Business Life

It is not possible to succeed alone in life. Each of us is influenced by someone in business life. The fastest and most effective way to pursue our career is to find people who will be a resolute model professional by her / his personality and behavior. The role of education in career development is great. We are trying to improve ourselves by reading books about successful people’s lives, listening interviews and watching successful people’s podcasts and videos. A mentor…

Continue Reading

ASO Leadership ASO Women

Female CEOs are Role Models for Other Women in Business

In an article published a few weeks ago at the Fast Company, it is stated that although a small number of female executives targeted to be female CEOs, it was reported that there is an important source of motivation for female leaders in the present. It is a fact that Gender Equality has a positive impact on business processes both economically and culturally. According to a research conducted by Catalyst, presence of female senior executives in executive management results in…

Continue Reading

ASO Women ASO's Diary

“Equality in Wages” Forum

“The future of companies in Europe will be determined by their ability to manage their organization’s capabilities.” Viviane Reding, Vice President of the European Commission and the Court of Justice, I was in Brussels last month to attend the ‘Equality Pay Off’ meeting organized by the European Commission. More than 150 business professionals, public and NGO managers came together via this forum. Apparently, the employment of qualified women in companies is increasing. On the other hand, statistics show that there…

Continue Reading

ASO Women ASO's Diary

Men’s Support to Create A Culture of Diversity

Anatomy of Change; 5 Golden Rules to Get Men’s Support while Creating Diversity Culture Last month at the PWN Advisory Board, we fiercely debated how we can win men’s support for raising awareness of women’s presence in business. Finally, important and beautiful suggestions came out. I will share 5 gold rules with you in this article. We are currently working in environments where masculine cultures dominate our institutions. Even we’re unaware, we admire the definitions used in the business world.…

Continue Reading

ASO Women ASO's Diary

Women Define the Rules of the Game in the Marketing World

Increasing roles of women in business life also affect the world of consumption and marketing. Hurdles and consumption decisions also play an active role. According to the latest US consumer survey, women are directly affecting 85% of consumption decisions. It is a surprising fact that among products traditionally designed for men’s preference; 50% of the purchasing decisions of these products such as cars, home improvement vehicles and consumer electronics are also affected by women. Despite such striking numerical facts, it…

Continue Reading

ASO's Diary EN ASO Innovasyon

Managing The Change: Who’s Afraid Of The Change?

There is no time for institutions and companies to resist against change anymore; but when it comes into the agenda, personal and structural concerns can overcome everything. When we decide and manage the process, we face our fears and worries. If we have a positive emotional state of the process, the results of our innovative and creative capacity can be spectacular. The most critical period in the change process is the period of recognition and acceptance of change in leaders’…

Continue Reading