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ASO’s Diary

ASO Leadership ASO's Diary

7 Strategies to Help You Find A Mentor in Business Life

It is not possible to succeed alone in life. Each of us is influenced by someone in business life. The fastest and most effective way to pursue our career is to find people who will be a resolute model professional by her / his personality and behavior. The role of education in career development is great. We are trying to improve ourselves by reading books about successful people’s lives, listening interviews and watching successful people’s podcasts and videos. A mentor…

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ASO Women ASO's Diary

“Equality in Wages” Forum

“The future of companies in Europe will be determined by their ability to manage their organization’s capabilities.” Viviane Reding, Vice President of the European Commission and the Court of Justice, I was in Brussels last month to attend the ‘Equality Pay Off’ meeting organized by the European Commission. More than 150 business professionals, public and NGO managers came together via this forum. Apparently, the employment of qualified women in companies is increasing. On the other hand, statistics show that there…

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ASO Women ASO's Diary

Men’s Support to Create A Culture of Diversity

Anatomy of Change; 5 Golden Rules to Get Men’s Support while Creating Diversity Culture Last month at the PWN Advisory Board, we fiercely debated how we can win men’s support for raising awareness of women’s presence in business. Finally, important and beautiful suggestions came out. I will share 5 gold rules with you in this article. We are currently working in environments where masculine cultures dominate our institutions. Even we’re unaware, we admire the definitions used in the business world.…

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ASO Women ASO's Diary

Women Define the Rules of the Game in the Marketing World

Increasing roles of women in business life also affect the world of consumption and marketing. Hurdles and consumption decisions also play an active role. According to the latest US consumer survey, women are directly affecting 85% of consumption decisions. It is a surprising fact that among products traditionally designed for men’s preference; 50% of the purchasing decisions of these products such as cars, home improvement vehicles and consumer electronics are also affected by women. Despite such striking numerical facts, it…

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ASO's Diary EN ASO Innovasyon

Managing The Change: Who’s Afraid Of The Change?

There is no time for institutions and companies to resist against change anymore; but when it comes into the agenda, personal and structural concerns can overcome everything. When we decide and manage the process, we face our fears and worries. If we have a positive emotional state of the process, the results of our innovative and creative capacity can be spectacular. The most critical period in the change process is the period of recognition and acceptance of change in leaders’…

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ASO Women ASO's Diary

Women Employment Pioneer National Improvement?

While we are commemorating the 75th anniversary of Atatürk’s death, it appears that we haven’t reached the rate of women’s representation in Turkey’s economic and political life as in the ‘30s, still. Last week the 7th edition of the Global Economic Forum’s Global Gender report was published. In the report, Turkey’s female labor force participation rate placed 127th among 136 countries, and located 103th in female political representation. Female Employment Participation ranking of Turkey comes after United Arab Emirates, Bangladesh,…

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ASO's Diary

The Golden Key for Diversity and Equality: Networking

Meetings, conferences and social activities become our new places of business. In business, we all now feel obliged to spend a significant amount of time outside the office in network activities. The thing is, From these meetings, everyone turned out to be dissatisfied. Result-oriented professionals want to see the tangible results of each and every meeting we attend. And if we are not a quiet, invisible profile at all, then the time never passes… We will simply focus on the…

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ASO's Diary

Miracle Year: 2017

I have not been able to write for months. While I am making plans to write from the very beginning, even before a week has passed, the country is saddened by shocking events that are coming in order. The words are becoming meaningless. I find it too daring to interpret events, write articles in a knowing position on these conditions. Conveying emotions independent from events, writing personal experiences in different subjects are also seem to me unfavorable and I’m giving…

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ASO Women ASO's Diary

Feminine Energy on Sezen Aksu’s 40th Year Concert

I usually go to Sezen Aksu concerts to sing. To be a part of a choir, to share… To sing a song outloud, to release my energy… Listening to the concert, watching the performance is not the purpose… The sound performance of Sezen Aksu is at the background for a long time… Are you upset? Do you want to be on the loose a little bit?.. A Sezen concert goes well. Love, betrayal, sexuality, passion, death, loss, pain, Friendship, compassion,…

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ASO's Diary

Today’s His Birthday

I used to believe that I am not lucky. I told myself that I created my own chances in each case, by working hard. Then I learned that luck depends on the point of view. I noticed more areas that I am lucky. Back then, I even accepted that there actually was an exception in my life. That was my husband. It was a chance. Choosing a partner is a chance, but then it takes hard work and time to…

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